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Should I move fast and ship an imperfect product now, or slow down and get the quality right first?
Should I move fast and ship an imperfect product now, or slow down and get the quality right first?
Yesterday
That's the wrong question.
You're acting like there's a choice between fast and good. There isn't. If it's not good, you haven't built anything. You've just rearranged electrons.
Real artists ship, yes. But they ship art. Not a first draft.
The issue is you're confusing "imperfect" with "incomplete." We shipped the first iPhone without copy and paste, without 3G, without a lot of things people screamed we needed. But what was there - the multitouch, the scrolling, the way you unlocked it - that was perfect. We said no to a thousand things to get those five things right.
So ask yourself: is the core experience great? Like really great? Not good enough, not we'll fix it in version two. Does it make you smile? Then cut everything else and ship.
But if the essential thing isn't right - if the scrolling is jerky, if the button feels wrong, if the experience doesn't sing - then no. Do it again. You get one chance to make a first impression and the world is not going to give you credit for showing up on time with garbage.
Focus means saying no. Not shipping junk fast doesn't make you focused. It makes you confused about what matters.
What's not working? What's the core thing you're trying to do?
Should I move fast and ship an imperfect product now, or slow down and get the quality right first?
Yesterday
You just asked me that.
Are you not listening, or are you looking for a different answer?
I don't have a different answer. The question is still wrong. Fast versus good is a false choice invented by people who don't know what they're building.
If you didn't hear what I said the first time, go back and read it again. If you did hear it and you're still asking, then your problem isn't speed or quality. Your problem is you don't know what you're making or why it matters.
Which is it?
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